The Influence of the Corporate Social Responsibility Program on the Corporate Image of Bank Mega Syariah

نویسندگان

چکیده

The purpose of this study was to examine the effect Corporate Social Responsibility Program on corporate image Bank Mega Syariah. This uses a quantitative approach. sample in were customers who received program at Syariah KC. Palu, which amounted 30 people, sampling technique used saturated sample. Data collection techniques carried out through observation, interviews and questionnaires. analysis method simple linear regression with SPSS 23 software tools. Based results analysis, it is known that has significant positive relationship Image means more often conducts programs, company's will also be better.

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ژورنال

عنوان ژورنال: Al-Kharaj : Journal of Islamic Economic and Business

سال: 2022

ISSN: ['2685-9300', '2686-262X']

DOI: https://doi.org/10.24256/kharaj.v4i2.3036